I worked in Alibaba, division Alimusic which include entity Xiami music & TTPOD music. As someone in charge of the whole rebranding process, I led a team of 6 people. We started the process from sketch: survey, interviews, brainstorms, workshops to make sure all founders, team leaders and employees were on the same page of this rebranding process. After the branding strategies, I designed logo, Mascot and brand guideline for UIUX designer to follow up and align with the branding.
old logo before Version 5.0, designed by others
Logo for Xiami Version 5.0, designed by me
Current one updated for version 7.0, designed by others